Still don't get why people don't just say the letters in GIF like every other 3 letter acronym (USA, GOP, NBA, LED, POW, etc). There's other computer/internet related acronyms that are that way too...*shrug* LOL RAM ROM DOS FAQ GUI pronounced with each letter individually or as a word? because there's definitely differences in how those are handled; "lol' is always said "l-o-l" but ram is just ram. dos can be dos when referring to the operating system, but it's d-o-s when referring to a denial of service attack. gui is pronounced "gooey". faq is f-a-q. gif is pronounced jif unless you learned about the file format because of memes or don't have the awareness to realize that making the noise "gif" with your mouth sounds like an involuntary body function and not a word that is being used to communicate something All of the ones I listed, while not always, are frequently pronounced as words...including lol and faq, as have been discussed earlier in the thread. And Gif should be pronounced with a hard G unless you say the word "gift" as "jift". Some of those you are fine with, but "lol?" I have never heard anyone actually say "lawl." Well, the word exists, but it's usually just written on forums as an extremely sarcastic way to say "lol." A quick look on forums pretty much echo's my sentiments. So if you were reading aloud a text you got from somebody, you would say "lawl" over "l-o-l" and the person you were talking to would know what you mean? Maybe you are right and I'm in the dark on this. But in my head "lawl" sounds like some word from the south and I'm imagining you reading "lawl" out loud in Matthew Mcconaughey's voice with a deep southern drawl. (lol)