well, no, no it isn't. because, see, when you step into Wrigley, it's still actually 2007, not 1933. It's not a museum. The truth is, the Cubs have been extremely great about not simply tearing it down and building a luxury-suit riddled throwback park in Naperville, as that would actually keep them up with the other teams (as far as park revenue). let's not act like the cubs are doing us any big favors. these ads are embarrassing. our pristine ballpark is becoming a parody of its former self, and people like you are stepping up and telling others the cubs are being nice to us. as soon as the cubs figure out a way to swing it so that people won't get mad and they won't lose money, they'll start working on a new ballpark. I guess you haven't noticed how just about every other team in baseball has built a new ballpark, including the recently announced plans for a new yankee stadium. The Cubs are indeed doing us a favor by only putting Under Armor logos on the doors and not building Tribune Park out in Batavia As soon as they figure out how to move without losing the Lincoln Park beergarden crowd and pissing off half their fanbase , they will. These ads are just little steps towards that day. The other thing is that the prinstine-ness of Wrigley helps keep the park full when the team sucks, which helps prevent firesales of the talent during those off years.