yes and no, when Lovie was hired, GB was the class of the NFC. So, beating them consistently meant being the class of the NFC. GB at that time was in a string of 3 consecutive NFC North titles. He had to beat GB to do anything successful. Bears still need to beat GB. They'll be top dog in this conference for 10 more years barring a Rogers crippler. Not that I think Fox should have copied Lovie's opening presser. If Detroit keeps playing the way they did all season they will need to beat them too. And if the Vikes give Bridgewater an O-Line and anyone to throw to... My point isn't that beating GB isn't important - it is. That said, depending on the year, beating the rest of your division rivals can be and often is equally important. I guess if it were me, I might say something like: "The first thing we are going to do is gear up to beat our divisional opponents. Green Bay has been the best team in the North for a number of years, so they are at the top of the list. But we need to beat all of them - the Lions were a playoff team last year and the Vikes are young and clearly on the up-swing. Beating all of them is the path to the playoffs." I realize this is splitting hairs a bit, but its a message board. It's just catering to the fans, some fans love that stuff. It's not they're extra effort into beating Gb and then less effort vs. everyone else. Those press conferences are part pep-rally. Yes, that was my original point.