espn is actually really heavily involved in cricket. their cricket website is the most popular one in the world, and they regularly do commentary and analysis from matches in cricket-playing countries. it's a pretty good thing to be involved in, considering how popular it is in pretty big and/or wealthy countries (england, australia, india, pakistan, south africa). that being said, i have no idea why they'd air stuff about the world cup in the US, since the only people in america who give a [expletive] about cricket are ex-pats from cricket-crazy countries.