Average Ticket Prices (2006)
Red Sox $46.47
Cubs $34.30
Yankees $28.27
Cardinals $29.78
Mets $25.28
MLB Avg. $22.21
It would take roughly a $9 (or 25%) increase in ticket prices to recoup the cost of ARod. TV revenues play a part, but unless you're in a position to exploit the additional ratings (e.g., YES Network), those added revenues are shared with others (e.g., Comcast) or delayed because the TV contracts aren't renewed each year. Domestic merchandise sales are shared across the league (not much help there). The park is already virtually sold out each year, so there's very little impact on attendance. Ironically, the Tribune Company is best positioned to realize the benefit of adding a player like ARod because they'll benefit from the likely bump in WGN ratings. CFP The big difference with the Cubs ticket prices and other stadia, is the lack of cheap seats at Wrigley. The higher priced seats at Wrigley are no more expensive than many higher priced areas at other ballparks. However, at many places there are $4-$6 seats while the Cubs don't have anything that cheap.