We may bitch and moan about ticket prices, but the secondary market is proof that prices haven't reached a point where people will not go to the ballpark. If people are willing to get on ebay, stubhub, or whatever and pay double the face value of a ticket, why shouldn't teams recognize that and raise the price to meet the demand? I know we all hate the fact that we'll have to spend more to do something we enjoy. For some, the increase may price us out of going. That sucks. But the market for tickets shows that right now, there is a greater demand and people are willing to pay.