I stopped listening to Cowherd after Ricketts bought the Cubs. I knew he trolled his audience a lot, but there's not much else on the radio in my area in that time slot. So, I listened anyway. The day the Cubs sale was announced he was trolling Cubs fans hard. He said Ricketts had overpaid and would run the team into the ground to make his money back. Of course, he was using an 8 year old valuation of the franchise to make his "argument." I decided to fire off an e-mail pointing that out just to see what would happen. I even included a link to the most recent Forbes valuation of the team. To my surprise he read my e-mail on-air, at least in part. IIRC, he didn't read the part where I called him out for lying, made it sound as if the most recent Forbes numbers were something I made up, and then said I was a delusional Cubs fan for thinking the Cubs were worth that number. So, I guess what I'm saying is that if Cowherd and people like him think it is stupid, it is almost necessarily a good idea. I enjoyed this post a lot