Regardless of if they run the Cubs for profit (which I think any owner will do) they also need to field a winner if they want people to come to the ballpark. The Tribune Company has been very fortunate that the Cubs have had "good" teams, at least on paper. My dad told me that when he use to go to games in the 1960s the upper decks use to be closed. If the new owners are perceived as only out to make a profit and not put out a good product people will stop going to the games and profit will suffer. That neighborhood is totally different these days than it was in the 60s (or even the 80s). People will still fill the park to see a loser because it's a great way to spend a day. They just won't be paying 3-5x face value to a scalper/broker. Contrary to popular opinion, people do not go to Wrigley Field, they go to see the Cubs. I don't know anyone who goes to Cubs games and gives two craps about Wrigleyville. If the new owners are perceived as not really caring about the product people will stop coming to see the Cubs. That means they will stop going to Wrigley. I live in the area (yea, I should probably update my location). Going to the games is a way of socializing and hanging out (and an excuse to drink) for a LOT of people.