I would imagine that it would be in addition to, not instead of. As always, the Ricketts timing is impeccable. Correct, this is an attempt to suck in people who don't want to pay for all of cable but would still like to pay a sizable fraction of that for basically one sports team. The only market for this would be within the Cubs' blackout zone as MLB.TV, as of now, barely costs any more than Marquee as proposed would by itself. I don't think the price is unreasonable. $108 for the six month regular season. I'd pay that if I didn't already have Marquee through my provider. The MLB one team package (for out of market) is $90.