I know a lot of us feel like we could quit on the team sometimes, but I think most know that they never actually could. Short of it being revealed that the Cubs were facilitating some kind of heinous human trafficking/exploitation operation or affiliating themselves with a hate group or some such thing, I don't see any way I could just stop being a Cubs fan. I wouldn't be so sure of that. People's life situations change all the time. And especially as people age they tend to care less about a pro sports team. On the whole you aren't going to see a mass exodus of fans. But I could easily see people just stop caring/paying attention. It happens every season on a smaller scale, why couldn't it happen over a longer term? And I wouldn't just assume somebody "wasn't much of a fan" if they ever did stop caring. Is that really the case, though? Based on people I know and have known (anecdotal, I know), I'd say the opposite is true. Most of the really invested fans I know are older, while casual fans tend to be younger. Younger fans seem more outwardly fanatical, but older fans seem to be more attached. Being emotionally invested in a triviality (sports or a sports team) over which you have no control doesn't make any rational sense, and if you don't grow out of it early, I don't think you grow out of it at all. Maybe someone can show me a study that proves this theory wrong, but I think that if you make it into mid-life and you're still invested, you're a lifer. Like with anything else, the longer you identify with something, the harder it becomes to let it go. Just my opinion. And as for the "not much of a fan" comment, that was more in response to notion that who they hired as a 3B coach would be enough. You stand by though all the losing and shenanigans, but the 3B coach is the final straw? Unless a person had some blood feud with Guillen, I'm not buying that. Now if someone were to say this rebuild/financial fiasco was what pushed them to their limit, that I could at least understand.