One is that it doesn't make much sense for them. They just invested a zillion dollars into Wrigleyville and the gameday experience, and while the Cubs have a high base of support there's a demonstrable difference in that potential revenue when the team is good or not good. Attendance has varied from 400k-600k/year depending on the relative badness or goodness of the team in the Ricketts era, and that's stated attendance which is going to underrate the real revenue impact of people who don't bother to use tickets when the team is bad, and further compounded by having so much revenue generated from Wrigleyville outside ticket sales. Moreover, this type of FUD is rarely specific or taken to its logical conclusion. If cost controls uber alles were the best profit maximizing lever to pull, then wouldn't the Ricketts want to drop the payroll to the bottom of the league? Even the most pessimistic folks don't seem to think(or say out loud) that the Cubs are about to become the Marlins, so they seem to intuitively understand there is a level of spending that is necessary for the overall moneymaking venture. But I rarely(ever?) hear what folks think or fear that level is, so it's impossible to speak to how likely that outcome is, or if accurate how damaging that would be to the original conversation about the Cubs' competitive timeline, which grinds that conversation to a halt. No they wouldnt go as far as to drop to the lowest payroll in the league. Tom is very image conscious and seems to take criticisms personally. No amount of profit is worth being an all-time villain, and I'm not sure the league would allow them to continue owning the team if they ran out a $20m payroll every year. My belief is that they are willing to spend to a point, but if you try to cross that point, winning becomes secondary to profits. Even if they have to bail on a 6+ year window halfway through, forcing the team to sign Descalso and wait to see how long Zobrist is going to be gone from the team before signing Kimbrel. Did Theo and Jed overextend their line of credit in 2018? Did the Ricketts family allow them some temporary flexibility to get out of the mess they built? No, they werent allowed to make any moves until they cleared payroll and it mostly stayed that way as the Cubs looked less and less like a championship contender in 2019 and 2020. Don't forget that to get that window open we purposely lost for 3+ years with a payroll resembling a small market team.