The Cubs are averaging 31k fans per game despite historically bad spring weather, low expectations, a lockout and while school is still going on. So I bet they are very happy with how things are going. How deep was the season ticket holder list like, a year ago? Buddy got the 'sorry' email last year that had him about 100,000 on the list, and got it again this year that said he was like 8,000. Meanwhile, I dropped my tickets but I'm still in the season ticket holder facebook group, and it's nothing but complaints about how they are being forced to sell their tickets for like, $6 on Stubhub. Can't imagine that holds up over a few year period. Yeah i don't think he'd be ok with the Cubs being bad forever but the fact that he can charge the highest ticket prices in baseball (though to be fair they are a lot cheaper in April and May) and still fill almost 80% of the park despite the team being bad and people generally angry with the team says a lot about how inelastic the demand for Cubs tickets is. People may be less willing to buy an entire season up front, but go to Wrigley for a weekend game in the summer and there will be a minimum of 32k. Plus the Cubs payroll is about 2/3s of what it was 3 years ago, so if attendance is 80% of what it was in 2019 he still comes out on top (I think?).