As for me, as a Michigan fan, I find myself mildly annoyed about the division set up. Maybe a little is OSU and Michigan splitting up because I don't just want to play OSU every year I want to compete with them. And that's not gonna happen anymore unless its in the Big Ten Championship game. TBH, I bet if you looked at the last 40 years and actually counted how many of them were for the Big Ten Title, it would probably be less than 6 times. I mostly had the divisions because as a Big ten fan, I identify with all the teams in the other division a lot more than I identify with teams like Minnesota, Nebraska, Iowa, and Northwestern. I've been to pretty much all the campuses in the other division besides PSU and I know fans of all of those 6 schools. In UMs division, I've been to Minneapolis once in my life, the state of Iowa twice maybe, Nebraska never, Northwestern a ton but its not a historically exciting team (sorry Jon). At least we have little brother tagging along with us to the frontier.