I'm still wondering why everyone is allergic to KU in this. Money. There aren't enough people in Kansas to dramatically shift profits, and their football team isn't exactly rich in tradition. Neither are Mizzou, Oklahoma State, or Texas Tech. KU at least gets TV sets with their basketball team. Missouri, Oklahoma, and Texas all have bigger populations. It's not about people in Montana watching because Kansas is playing, the BTN gets money based on the population of the state where the school is. The history is Nebraska's saving grace. I was gonna say. Kansas has 1 million more people in its state than Nebraska (2.8 M to 1.8 M). The difference is Nebraska football is rich and full of tradition, while its basketball team is not, and for Kansas its reversed. Football outweighs basketball big time in the discussion so Nebraska has merit, and Kansas does not.