With respect, the only winner in that scenario is Akron or ULMs bank account. That doesn't create an interesting matchup for for the general public and instead of a 40 pt dog you have a 35 pt dog. What would be actually interesting is if top teams had their one non com rivalry game against a top program (which they already generally do) and then 3 games against a Utah state, NIU, UCF calibre opponent from a mid conference. But like I said there isn't incentive because wins against Utah State don't help you in the minds of the voters or talking heads and losses can crush your season.