The natural rivalries is a big thing, I think. Outside of Arkansas, there's just no established rivalries for either team. I agree, though, this is just throwing around ideas right now. I agree the natural rivalries are a big thing but getting two teams like Texas and Oklahoma isn't something any conference would turn down. They both have strong followings, bring in lots of money, are very good in the big sports and bring one of the best rivalries with them. The whole problem with this is not Texas and Oklahoma, its Texas and A&M. Texas isn't going anywhere unless A&M is going. The Oklahoma rivalry is great, but there is no way I can see Texas parting ways with A&M. If the Big Ten can secure a commitment from ND, I think the Texas scenario becomes a whole lot more likely. A&M would make 14 teams, and then you can throw in Pitt and one of Rutgers or Syracuse. Much like ND will schedule USC out of conference Texas will continue to schedule Oklahoma each year. This is just me throwing crap against the wall right now, but I think financially this would be the biggest win for the conference. If Texas can agree to just schedule Oklahoma every year as a non-conference they can do the same with A&M. Except A&M is a better academic school than Oklahoma, and is ranked at the same level as Purdue. Oklahoma is ranked outside the top 100. Academics will weight very heavily in the decision.