So what will tickets go for in the VWR? Face value But will they jack up the 'face value' price? Or will it be the same price as the whatever regular season game against whatever team? Seriously? Yes, it'll definitely be higher than regular season prices. So then the term 'face value' really doesn't hold much water, per say. Face value means the price of the ticket as purchased from whatever entity is hosting the game/show/etc. No matter what the face value of Wrigley Field playoff tickets becomes, the value on the secondary market is going to be higher. Right, I know what the definition of face value is. But to say 'face value' to the bolded question really gives me no information, hence the 2nd question (in italics), followed by the SB comment.