I think they have found the price point where people won't be so eager to go higher. It went from $120 - $300 from the early 2000s to late 2000s but it has held steady the past few years after several people dumped or threatened to dump on the last price bump. I'm considering dropping DTV. I can pay it, and I like DTV in general, but I did some math on the expense. This year I will miss around 6 Bear games without NFLST. Give or take a game. I think ST with the extras is $350 or something like that. So I'm paying ~$60 for each of those 6 games. Yes, I know you get more with ST but let's face it, I'm paying for those 6 games because I wouldn't buy the thing if it wasn't for the Bears. And I'm moving to a new house, right down the street from a BW3. The first step though is to call them and say I'm leaving. See what they do to try to keep me. Been a customer for 15 years. Friend of mine, in Vegas stopped getting Sunday ticket because of this exact reason. He lives a few blocks from Green Valley Ranch so he just goes to the sports book on games that the Bears aren't shown locally. He doesn't gamble so he doesn't have to worry about losing money. And yes call Direct Tv, I called and told them Uverse was in the neighborhood and I set an appointment to switch, she said Direct Tv was superior(even though they are really the same company now). I said money was the difference, she said she would knock $25 off my bill, I still said that wasn't enough, she asked if she could give me anything complimentary to keep me as a loyal customer so I asked for Sunday Ticket and she gave it to me free. I am only a subscriber for 4 years.