I think they actually pick 30th as the conference championship game loser with the worse record. Nfl.com shows them 25th, but with an asterisk indicating that the actual position depends on the playoffs. EDIT: Actually, I think they're 27th. If I'd read the explanation at the top of the page I would have seen that playoff teams other than the Super Bowl teams stay in order based on record. They'd fall behind the other 10-6 teams because they advanced farther, but they're still ahead of teams with better regular season records.