I'd argue that there's plenty of people clamoring for a cut-rate, well run business though. There are plenty of "discount" airlines that are used pretty frequently. And there's plenty of room for budget hotels. I think that's a terrible analogy. Minor league baseball seems to do just fine. The CBA has managed to stay to remain in business. The CFL, AFL, and NFL Europe all are popular enough to support continued operations. I'm not saying he'll be successful. I just think it's a poor analogy. i think his point wasn't that people don't want discount airlines, but they don't want shoddy, poorly run airlines. People don't want a crappy league with bad players and kitschy marketing