Ive been a Cubs fan since the '84 playoffs when my grandmother got me watching them. Between then and 2003, I say through some complete [expletive] teams. Aside from '89 and to a lesser extent, '98, mediocre would describe the better seasons. However, I was a big fan, so I sat through it none the less as did most fans. However, since '03 and '07-'08, Cubs fans have developed something called expectations. Loveable losers wont do any more. Will I give up on them? Absolutely not. However, a lot of fans very well might. While the 100 year drought is a pretty cool sports story, 101, 102, 105, 110 years if just pathetic. Sure, we can all see who needs the bandwagon fans, but the answer is the Cubs as a business and an organization. When Wrigley Field constantly sells out, a lot of it is the "uneducated fans" and "bandwagon fans", and there money is just as good as the more knowledgeable and dedicted fans. If the baseball idiots, as Boers and Bernstein calls them stop going to games, thats a lot of revenue lost, and in order to put money into the team, you need to fill those seats, no matter if they're a life long fan or just in it for the over priced beer or they think that Blake DeWitts a hottie. A lot of people say that no matter how the Cubs or White Sox do, The Cubs will always have the Chicago baseball market cornered, at least the North Side and suburbs but I remember 2005 when I saw an abundance of Konerko and Buerhle jerseys walking around Old Orchard and Northbrook Court which promptly dissapeared in 2007 when the Cubs got good again.