1) Peavy = Championship? I mean I hope so...but that's quite the assumption...and easy to make when you don't have to shell out the cash to pay for the man. 2) The Cubs will make a bunch of money when the Cubs win the series...undoubtedly. But will they pick up a bunch of new fans? Doubt it. They sell out almost constantly, so they won't draw significantly more attendance. They'll get a one time boost from merchandising, higher ratings, and more national exposure, but I don't see how that sustains.