The Rose Bowl gets the prime TV spot every New Year's Day. The Rose Bowl Parade is nationally televised. Oklahoma and Texas both raved about getting to go to the Rose Bowl. It's the oldest, biggest and most prestigious bowl game. Recent TV ratings (site didn't have last year): 2006: Rose Bowl: 21.7; NC Game: Rose Bowl; Next highest: Fiesta, 12.9 2005: Rose Bowl: 12.4; NC Game: 13.7 (Orange). 2004: Rose Bowl: 14.4; NC Game: 14.5 (Sugar). 2003: Rose Bowl: 11.3; NC Game: 17.2 (Fiesta). From 1998 through 2006, the Rose Bowl is the highest rated game. It's had the top, and 6 of the top 12 highest rated games (twice as the NC game, whereas all the other bowls in the top-12 were NC games). The nation's college football watching TV viewers prefer the Rose Bowl to all other bowls. In fact, the Rose Bowl has often been competitive with the NC game in ratings. So I'd say that people give a darn about it across the country. Pet peeve but it's the Rose Parade, not the Rose Bowl Parade. The parade came well before the bowl was even built. Ah, true. My bad. The Rose Bowl tends to get the most consistant draw of great tv drawing schools. Of course in 2006 that was the most anticipated NC game in a very long time, and was one of the greatest games ever. 2001 Purdue V Washington 14.0 rating. #9 all time BCS bowl rating. 2000 Wisky V Stanford 14.1 rating. #8 all time BCS bowl rating I think these 2 games are very good testament on the reach of this bowl. That is true, but what about them getting a consistant time slot on a day that is known for watching football all day where the others rotate around the 2nd, 3rd, and 4th. Seeing Stanford in a past BCS game is ammusing.