I have doubts about the 10% number. That might be the number who can't get it technically, but it probably doesn't include all the people who can't get it for other reasons, like homeowners associations. There are also renters who theoretically could get it (no site line issues, suitable place for install), but have a landlord that won't allow a dish to be installed. The fact is the dishes are ugly. I'm a directv subscriber. I've had it at my last few places. But when moving, being able to have directv was a problem. Most places made it impossible. And with all the construction going on, there's no guarantee that in the next couple years I'll still be able to get it at my current place. I think the directv fanatics on this site are sounding ridiculous in the way they are insulting people who have cable and basically insinuating they are dumb for staying with cable. Directv has major flaws. They've had a disastrous rollout of their new hd/dvr box. The cards you need in your receiver regularly burn out and have to be replaced. It's a nuisance. They have the same problems as anybody else with subcontracted technicians. I think the weather related issues are a bit overblown, although I guess that depends largely on location. I do think directv offers a whole lot more than cable, and has its advantages. But it is by no means the glorious product some people are pretending it is.