I doubt that. Attendance is up this year because there are more tickets available to be sold. And they were sold in the preseason, when some people were fooled into thinking 2005 was the fluke year. Remember, the Cubs enjoyed a huge spike in ratings and attendance after 1998, but when the team went back in the tank, that shrunk considerably. 2003 provided an enormous boost, and 2004's much played up achievement of back to back winning seasons convinced the vast majority that this was the group that was going to change everything. Contrary to popular opinion, the Cubs have not always sold out despite the record. Back in the 70's and early 80's, I believe, attendance was pathetic. They got boosts following the 1984 and 89 teams. But in the 90's it was very easy to walk up and get good seats for almost any game, including bleachers. It was also very easy to buy tickets when they went on sale in February over the phone or internet. The preseason sell-out phenomenon is very new. But it won't last if the losing continues. The tickets were already sold for this year, so people are going to use them. But ratings and attendance will fall if this continues. A drastic cut in payroll will also lead to a reduction in faith by fans that things will get better. Something they can't afford. The whole thing is based on people not wanting to miss out on the team that finally wins it. They saw how hard it is to get seats when they are winning, so they don't want to risk giving them up. But if ownership gives up, the fans will as well, and eyeballs will wander.