Right, because, shocker, they DO value things like optics/PR with moves like this. Maddon is widely liked by the fanbase because of the WS, hence why they didn't actually fire him and are trying to ride this out as smoothly as possible. Simply signing his backup doesn't work for both the people mad to see Joe gone ("If they're just going to promote the bench coach, then why not keep Joe?!?!" etc.), and not for most of the people who were also looking for the Cubs to move on and try something different. It's a lose/lose proposition PR-wise that makes almost nobody happy except the FO and a tiny, tiny, tiny sliver of fans that would be creepily pumped over Loretta managing the Cubs. I'm pretty sure less than 10% of the population realizes Loretta was the bench coach, so the PR thing won't really come into play. You're right; nothing about him will ever be discussed once his name starts coming up. Nobody will ever knnnnnoooooowwwwwwwww.... Come on; the new manager is like the one place they have real wiggle room to sell the whole "it's time for a change" thing after the stinkers of the last two seasons. I don't particularly have any issue with Loretta as the manager, but simply promoting from within like that is such a long wet fart in a quiet church.