The point I'm making is that the Ricketts haven't done anything to justify your "make money without having an elite team" comment. If the ticket prices and promotions turn you off, that's cool, but it's not indicative of ownership/organization not striving for an elite team. It's the opposite actually. I wasn't talking about just the Ricketts. I was talking about the business trends of the Cubs for a while. And yes, the Ricketts are most definitely trying their damndest to make money without an elite team right now. I have absolutely no idea why anyone would think otherwise. I also never said I think the Ricketts are going to stick to such an approach without trying to put together a better team. I made it abundantly clear in my previous posts in this thread that I understand the situation the Ricketts were buying in to and how it was going to take some time to turn things around. As I said I don't doubt they want an elite team, but it's going to take a bit of time and some luck until they have one. In the meantime they're going to have to look to make money without having a team like that.