This is just vague hand waving and meaningless rhetoric. What do "sending a message", "token effort", and "coming down really light" even mean? It is a convenient way of giving yourself wiggle room to criticize whatever penalties come down as being too lenient though. and lets be honest, no college fb fan really wants the NCAA to really promote amateurism. The just want it enforced at schools who do better then the team they cheer for i'd like a level playing field. there are rules in place and if the school i root for chooses to abide by those rules, i don't want school to suffer competitively because other schools are looking the other way and letting their athletes get houses and cars and money. if that's going to happen and you're not going to enforce the rules, then just get rid of them altogether and let schools pay athletes whatever they want. If you were so concerned about a level playing field you'd just have every athlete who met some minimum academic requirement be in a pool of players and we'd have a draft. The entire recruiting process is sort of based on the idea that the playing field isn't level isn't it? That's true whether everyone is following the rules or not.