That's called bad sportsmanship, and should be taught as something to avoid at the little league/pee wee/AYSO and Park District levels. Win with class. There's no reason to be a obnoxious jerk if your team wins. Maybe it's a uniquly american construct; "trash talking" after a win. Certainly the Boo-Ya Network doesn't help kids grow up to be good sports-it teaches them how to come up with a creative dance or soundbyte. Was the smuggness of the Red Sox nation bad sportsmanship? Just because they seem classier? What is so attractive about having lovable losers as fans? Wow! Look at the IVY! It's PRETTY. I am not saying I condone their behavior, but how they behave is not relevent. It is about WHO WINS. Whether you get grief in the office the next day, the next week or for the REST OF YOUR LIFE are simply details. it doesn't change the binary nature of sports. Winner/Loser. I now live in Philly, reportedly the worst fans in sports. Wrong, they just CARE more. I wish Cubs fans cared more, in fact this last year is one of the first where I actually felt a level of irritation. THAT IMHO is a good thing.... Smugness and buffoonery are two different things. You can be smug without going out of your way to rub someone esle's nose in it. And if fan behavior is not relevant, and it's only about who wins and loses, then technically fans have no right to feel either way. "They" didn't win a thing. And I think the majority of Cub fans care. It's dangerous to think all Cub fans care about is ivy and beer. Don't confuse people who go to the park with fans. We have fans all over the world, many of whom have never been to Wrigley, and could care less if they replaced the ivy with cotton balls if it meant a champion. Also, I would take Cub fans over obnoxious, rude for the sake of reputation Philly fans, who may be loyal but show little class. *no offense Truffle*