A big part of why KC changed to Sporting is that their ownership group intends to expand to other sports out of the same complex, within the same organizational structure. So, from a strictly literal point of view, Sporting Kansas City makes some sense given what their vision is. That said, the badge kinda sucks. No mention of the club's history and it looks like a cheap, lazy knockoff of the MLS Eastern Conference shield. The font on the KC blows-someone compared it to mating roundworms-and the way Sporting is in there is lame. At the end of the day, though, as long as the team is competitive that's all that matters. Their new stadium is going to be pretty B.A. Also, I wish theyd rebrand the Fire.