Interesting article though I think it's a touch flawed. The conclusion - that the Big Ten and SEC are in their prime positions due to selectivity in expansion - is bordering on dumb. You take two conferences in the areas of the country where cfb is the most important (outside Texas) and full of several big schools and then you give one a contract with cbs and one it's own tv network. Which conferences will be most stable in an era where colleges have lost their minds chasing cfb $? The ACC and Big 12 are in just as much CFB-dominated areas of the country as the Big Ten and SEC. The Pac-10 expanded with two teams that really don't pull in much market share. They're really only in good shape if they land Texas and Oklahoma. After the Big East got raided for Miami and Virginia Tech, there just isn't much left there for football markets. Why is the ACC adding Pitt and Cuse and in a position to turn away WVU? Bc they made smart additions. Not bc they sat around. The Pac 12 was just looking to get to 12. They also look like the place most likely to add OU and Texas, if they move. How solid will they look then? And no, outside Texas, Big 12 country is not as cfb crazy as Big 10 country. The Big 12 is unstable due in large part to being dominated by 1 school. No school in the big 10 or sec will ever have that much power. I don't think it's that far off. The states of Texas and Oklahoma provided half of the original Big 12, and while they may not have the population numbers, they're very football crazy states. Nebraska is all football. Iowa St. is in a football state. Kansas really isn't a football state. I don't know what colorado is. Missouri either. But in general, the Big 12 was a football crazy footprint. It just doesn't have population numbers. Ohio, MI, Iowa, a lot of Pennsylvania, parts of Illinois and all of Wisconsin are football states. Maybe even football crazy. After adding PSU, you have 3 huge football schools in one conference. The Big 12/8 (and I don't even remember the 8) have a dominant program in Texas. Nebraska is a football state, to the extent it's a state, but their team jumped at the chance to join the big 10. Iowa St is in a football state dominated by another team's fans. I don't know what Colorado is, but they seem to have the W Coast mentality in that they aren't avid fans of any sport. The Big 10's advantage came from UM/OSU and having huge schools with avid fans (iowa is not highly populated but hawkeye fans travel, e.g.) and/or populated areas. Again, outside Texas, there aren't a lot of big markets in Big 12 country. Big 10 has Chicago, Detroit, Cincy, even Milwaukee, Indianapolis. Adding PSU was a no-brainer. You said yourself that the Big 12 allowed one program to run the show. That wasn't possible in the Big 10 bc there were too many other programs with big fan bases.