Or, maybe Comcast is willing to take the hit and lose a chunk of their Cubs fan subscriber base, but ultimately make up for it by not having to pay the Marquee carriage fees. I tend to think Marquee/Cubs stand to lose a lot more than Comcast does. Sure, the Cubs will get some customers to convert over to the $20/month direct subscription, but that will never make up for the current per-subscriber rate they are getting from Comcast.