That's not really how it works. Well, he doesn't physically sell them, they get homeless people to do that, but newspapers are a business. The more inflammatory and sensationalized, the more people are going to want to buy it. A very small fraction of a newspaper's income actually comes from newspaper sales. It's all about the advertising now -- something I sadly am forced to deal with every day (I'm a newspaper editor). While circulation certainly affects ad revenues, the Trib's funds won't be determined by whether Phil Rogers writes ludicrous trade proposals or not. With a few exceptions, the job of a writer is to report the news and, in some instances, comment on it. It's an insult to say that reporters are there to inflame and sensationalize every aspect of the news just to nab a few extra subscribers. I guess it's true of a one certain windbag in this city, but for the most part, it's an awfully harmful and dangerous misconception. newspapers with circulations of 5 copies don't routinely sell ads for $50,000 a page. the more newspapers you sell, the more your ads are worth. edited to remove sarcasm I'm aware of that, and that's what I said. Ads are affected by circulation. But Phil's editor doesn't say to him, "Hey, our numbers are slipping, why don't you cook up some absurd article today and get more subscribers!" no... he knows to do that himself. And if he forgets I am certain that he is reminded.