There actually is a national interest in the Cardinals. KMOX minted generations of St. Louis fans, and it shows up whenever they go on the road. Best "national" fanbase not centered in NY, Boston, Philly, Chicago or Atlanta. DFW is a monster market (#5 DMA), and a player like Pujols on an established team like St. Louis should be able to drive Series ratings by himself. MLB marketing was just awful for a long time. They allowed the Postseason - once appointment viewing for even the most casual sports fans - to be diminished, and that more than anything else has led to the "regionalization" of the game that is talked to death right now. The realignment of the postseason schedule is a good start. The next step is to set the parameters for the next TV contract with the viewers in mind - earlier start times, the occasional daytime WS game, and most importantly, shorter commercial breaks in the postseason. I'm not holding my breath.