I disagree with some others that think the non-quantifiable things are very small. I actually think they are somewhat large (although not nearly as much as football or basketball). However, I question if Theriot has those "intangibles" that everyone describes of him. "He provides a spark, and he's a winner"-the Cubs are 60-58 with him starting, and 19-14 when he doesn't. Additionally, the Cubs score 5.24 runs per game when Theriot is not in the lineup, while they only score 4.37 runs per game when Theriot starts. (those might be a little off, I was trying to do a manual count-there's at least a .6 or .7 difference though, maybe Fred can run it through his program and check). There's absolutely no evidence that Theriot makes the Cubs better. They don't win more when he's in the lineup, and they don't score as much when he's in the lineup (countering the intangible that even though Theriot might not be getting on, his spark has made others better around him). There are other intangibles, but I think most people would agree those are the two biggest, and Theriot hasn't made a difference on either one. This is a really great post. The only problem is you cannot convince people who don't believe in numbers that these numbers matter. What I mean is this. I teach teachers how to manage behavior, others behavior and their own. I teach them that what matters most in behavior management is what we can see and hear. That we cannot get into kids heads and see what they are thinking. That a pill won't teach a kid to learn to read or do math problems. I have data and science behind me. I have journal articles for them to read full of numbers that demonstrate what successful applications look like. None of this convinces them, they like the intangibles becuase it makes things easier to take. They think numbers and facts take the mystery out of life. They couldn't be further from the truth.