this. I missed this earlier. Believe me, I wish the name thing wasn't an issue. Bleacher Nation started just a few months after Bleacher Report - and long before anyone had ever heard of Bleacher Report, or before it had become the nightmarish pile of dreck that it has become. Had I ever known of "The Report" before I started my site, I would have chosen another name. As it was, it was a solid two years of "Bleacher Nation" before I even became aware of "The Report." By then, BN had become a thing, and I wasn't really interested in changing the thing because one of the words in the name was the same as one of the words in the name of another site. At that point, I put my faith in peoples' ability to read more than one word. 50% of the time a Bleacher Nation post is linked on a random message board, one of the first three responses is "never listen to anything you read on Bleacher Report," or some such thing. My faith in peoples' ability, it seems, is sometimes overstated. That's a pretty condescending view of your potential viewers. It's not a matter of reading more than one word, it's remembering which Bleacher "random noun" site is completely worthless. Considering how meaningless either site is to any one person in the grand scheme of things, it's not wise to put the onus on the reader to remember which one is which if you want to build and solidify your brand. agreed. it sucks that you have to do it, but you have to do it. as terrible as bleacher report it, it's definitely a bigger name than you, and wishing people who know nothing of you would differentiate doesn't make it so.