There really is no reason to attack someone personally because you don't like their opinion. Way back when I first joined at NSBB, the #1 rule was "attack the argument, not the poster" but somewhere along the way that fell by the wayside. You know, the same could be said for someone who engages in personal attacks--- if you really feel that negatively about what is said, either put the poster on ignore or find someplace else to post. That works both ways. From my vantage point, it seems that more often that not, when someone like Mojo cuts down a foolish post, he does it scathingly but without a personal attack. But the original posted gets all vulnerable and defensive, and THEY tend to be the ones who make it personal. Case in point - one poster offered an opinion that the majority disagreed with, and the most vocal of them hurt his feelings (without getting personal). This person lashed out and started calling people jerks and elitists and sheep and now the thread has gone to hell. While I don't disagree that things like what you've stated do happen, you can't deny that a lot of times an unpopular opinion is met with either a personal attack or some sort of snide comment aimed at someone (but does not name anyone in particular) that's sort of an "under the radar" personal attack. Nope, I can't deny that. But I do believe that my scenario above happens more often than not.