Well, the board software isn't much different at all. Mainly just security enhancements. On the other hand, the advertising scheme is quite different after spending yesterday afternoon on the phone with Google. It was interesting as they actually called me to tell me that I was getting around 1/10th the click throughs of other sport sites. :( Am I the only person who clicks these ads every day? Is it really that hard? The one thing that maybe does hurt though, Tim, is that the Fever Pitch ad is on seemingly 99% of the pages, while the multiple Google Ad is only on the temporary "between hitting submit and seeing your post" screen. I can only individually click that Fever Pitch banner so many times... The Fever Pitch ad is paid on the number of views instead of the number of clicks, so I'm loving that one. Best ad revenue I've ever had (I've been earning around $15-20 a day from that!). In August, I got 994,959 page views of the google ads on the forum. I got 563 clicks, or less than 20 per day. Given that there's around 300+ non-premium members that show up here sometime during the day (even on slow days), that's not so good. As a result, I averaged WAY less per day in ad revenue without the "pay per view" ad campaign running. Typically a few bucks a day. Enough to cover the costs of the ads I run on google (I pay to be advertised in several keyword searches), but not much more than that. I really appreciate those who take the time to check out the ads (and of course, the Premium users, as well!!!). The money I've been getting from google has been helping to pay for advertising. The premium subscriptions have helped pay for things like the minor league POY award, the Peoria outing (10 tickets), convention t-shirts and server expenses. My current server deal expires in early October (those who have been here more than a year may remember the horrendous server issues I went through at the end of last season). I plan on moving to a fully dedicated server to increase the bandwidth, hopefully eliminate many of the connection error issues and so forth. Earning the money to pay for a much more expensive server setup is why I've been focusing so much on the revenue side of the site in the past few weeks.