Lou also said Cubbie today...sorry if you have a problem with it, I don't think you will be successful trying to get people to stop saying it. I am indifferent on "Cubbies" so whatever, but I think that you care way too much about what people call the team. It wouldn't matter if we called them the Chicago Houjvadillas it would make ZERO difference on the play of the team, which is the thing that matters. So you don't care if they change the name of wrigley, then, right? I don't care if they change the name of Wrigley because it will put more money towards winning (as long as that also goes with getting a better GM than Jim Hendry) and no matter what they officially call it I will still always call it Wrigley Field. What they want me to call it doesn't matter to me. Fair enough, but I seriously doubt the bolded part. Unless by "winning" you mean "Sam Zell's Wallet" I would be upset if a name change did not increase the payroll, but if that's a direct result of a name change, and if we had a GM who was more responsible with the money he was given to spend, then I would be all for it. I won't call it anything but Wrigley, but if slapping a new name on the outside of the stadium (it would be nice though to keep the Wrigley sign on the outside of the stadium) allows the Cubs to spend more on getting good players then do it ASAP. A championship is worth more than a name could ever be. I'll agree with this 100%. If changing the name of wrigley means a W.S. title then, by all means, slap "American Girl Field" on that red sign out front A.S.A.P. Problem is, the money will probably go to pad Zells already-fat wallet. I mean, correct me if I'm wrong, but currently the tribune (Zell) owns both the cubs and wrigley. Therefore, when he sells the naming rights, the tribune (he) will get the money. Then he'll sell the team. The team will then be the responsibility of the new manager. And unless the company who buys the rights has to pay a fee yearly to keep them, I would doubt the new owner sees any of the money. It'd be like me selling you tickets to a game, then taking the money you give me for the tickets and giving it back to you so you can buy more snacks. Why would Zell do that. Granted - I could have this process all completely wrong...but I just have the suspicion that money will go to zell - not good players in the future.