I don't buy this. If this is how the Trib is run, it's run terribly. As an example, take McDonald's. They run an obviously very profitable business. By your theory, why should they change anything? Why should they make changes to their menu, change their advertising strategy, make adult happy meals and try to present a healthier option for food? Profitable business stay profitable by constantly making changes and improvements. The Tribune obviously recognizes this to a certain extent, as they've made "improvements" to Wrigley. Fielding a winning team will only make the team more profitable. This should be a goal for the Tribune. By your standards MacPhail, Hendry, and Dusty would already be gone then. MacPhail has been here 10 plus year and the team has made the playoffs twice. Hendry was given an extension after 2 very disappointing years in which the team under performed from what they were projected and Dusty is going to get his extension before the seasonm is over. The Cubs have made a profit during the time each man has been employed by the Trib. Why else are they still around. Certainly not for the championship trophys lying around.