I'm not sure there's a better way to get data on college football interest across the country than what he's getting. Why do you question the numbers so much, because somehow Notre Dame isn't #1? They look pretty reasonable across the board to me. Silver is simply recognizing that the SEC and Big Ten are in good shape market-wise right now, so the only expansions that make sense for them would be to increase the average market, which adding PSU, Nebraska, and A&M do. Whereas the ACC adding Pitt and Syracuse, and the Pac-10 adding Colorado and Utah, do not. Thank you for assuming bias. bukie does make a good point, tho. Silver essentially takes numbers in relationship to a schools marketability that makes sense: fan base. What else, other then a schools willingness to pay top dollar and buy into a market, makes sense?