Yeah but NY is NY. There are numerous non basketball variables that would draw LeBron there over Chicago. Winning trumps over any and all "non basketball variables" that NY can provide. Lebron wants to win, first and foremost, and NY has shown no improvement and if they can't showed the improvement or show Lebron that they can win then NY becomes no better destination the Memphis. And quite frankly NY has become an overrated destination for stars. NY might be able to land a Chris Bosh or Amar'e Stoudemire, but right now I really doubt they can land Lebron James. Lebron wants to win and he wants to play with players who can help him win, and NY cannot offer either. First, New York has shown improvement since they bottomed out at the end of the Isiah Thomas era. They've got a good coach and a proven front office man (although they whiffed in the last draft) and most importantly there's no more Thomas poisoning the well. And I'm not sure on their cap situation but I think they've got some big deals coming off the books in a couple years. Secondly, anywhere Lebron is going to be a winner--even New Jersey. You put him on the Knicks and they're a 50+ win team easily and a move or two away from being a title contender. I agree he'd be closer to winning a championship in Chicago, Miami, Cleveland, or even the Rockets or Clippers but there's no real reason he can't win wherever. Any team he goes to is 90% of the way there to being a contender. Now I do think New Jersey might be so awful that they're out of the running but I wouldn't say that for the Knicks. And I certainly wouldn't say that the Knicks are SO BAD that it totally cancels out how attractive playing there might be to him. It's a ridiculous thing to say but if winning were so important he'd just sign for the MLE with the Lakers or something. Clearly there are other factors at play. NY isn't the "premier" place for stars as it used to be. NY needs Lebron James, Dwayne Wade, etc, etc more then those players need NY. Players do not need NY to sell themselves. So why do people still hold NY that high in terms of endorsements, I do not know. I still believe if NY cannot show they are better now or have the potential to be better, then James isn't going to waste his career is a piss poor city like New York. I think the Bulls have a better chance at landing LBJ (not saying they will) because they have Rose and Noah, and NY does not have any player (most likely going to have to let Lee go to even have a shot at landing LBJ) that can match either player. Personally, I think NY will be 4th on his (LBJ) pecking order behind Cleveland, Chicago, and New Jersey (in no particular order).