It's amazing how the entire Wrigley thing has escalated. I remember going to Cubs games with my Dad and half the ballpark was empty........on the weekend, no less. It all changed in 1984. Not really. It was really easy to get face value tickets from 85-98. By the end of 98, tickets were hard to get. 98 changed everything. The disaster of 99/00 eased some of the demand, but by then people were hooked and preseason sellouts were the norm. 2003 solidified it and now it'll take a lot to deflate that demand. I agree, 1998 did it. In 1997 I went to 6 games. 2 games I ordered tix the week prior to the game, 4 of the games were game day walkups. I got upper-deck behind home plate seats in front of the press box, upper deck right next to the camera well, box level seats on the first base side, etc... Once Harry died and the whole celebrity sing along thing started, that was the end of that.