Clearly they are. In their minds they might think they are striving for greatness, but to them, greatness is just getting to the playoffs. They thought they were great in 2003 and 2004, when they failed to win 90 games. Hendry has over a decade of "contend within the division" drilled into his head, and that's obviously what they have sought out to do. They see STL won it with 83 next year, and hope they can win 84 this year. Cubs leadership is simple minded, and they rely heavily on a fan base that goes gaga when the team is above average. Be above average two years in a row and the masses will genuflect in your honor. Hendry was embarrassed by a 90 win team last year. His intentions were clearly to not be that bad again. He didn't want to have to rely on young pitchers that could be absolutely abysmal. So, he went out and acquired guys who stood a good chance at being average. If he wins 85 games next year, he'll probably be rewarded with a contract extension, barring a sale to an owner that wants to make a complete organizational overhaul. If he just gets them back to average, he'll be praised for building a team that contends within the division. And he stands a chance of getting the team's overall record under his leadership to .500 with 83 wins this year, back to their original goal of being average. Their motivation is embarrasment for being the worst. They've shown no interest in being the best. They just want to be good enough to not stand out at the bottom of the barrel. I think having by far the highest payroll in the division belies the idea of just striving for average. I won't argue that the personnel decisions have been questionable at times, but striving for average would probably also mean spending like Cincy or Milwaukee