Well, this may be true. However, Ricketts is a business man and a Cubs fan to boot. He loves Sandberg and he knows the fans love him. He has an angry fan base and he knows a move like this will appease 80% of them. Add Prince to this and he sells out every game. If you're going to hire a guy as a PR move, you don't hire him as a manager, you hire him as a special assistant or ambassador.