I will be the first to tell you that there is not always a direct correlation between price and quality. There is plenty of [expletive] marketing and placebo effect involved. For example, I used to drink Grey Goose. Then I realized that Tito's was much better, and only a fraction of the price. So, now I drink Tito's. But, you can't sit here and tell me that you feel exactly the same if you drink Grey Goose or if you drink an $8 bottle. I certainly don't. You didn't realize Tito's was much better, you convinced yourself it was much better. Either way it's horsefeathering vodka.