Cubs are 5th most valuable frachise. Poor Tom Ricketts! From Wall St. Cheat Sheet: 5. Chicago Cubs The longstanding sufferers from the city on a big lake that’s not the ocean, ladies and gentlemen, your Chicago Cubs. Yeah, the Cubs make bank. No, they still haven’t won since 1908. Yes, we should probably take the Goat Curse as fact at this point. No, this isn’t a misprint or a mistake — the Cubs are worth $1,320 million ($1.3 billion). Singlehandedly proving Vince Lombardi wrong, the Cubs stand firmly on the side of “winning isn’t everything,” as do their fans, bringing in $320 million worth of team revenue for the Lovable Losers. That’s a whole lot of Cubs paraphernalia. Perhaps because there’s nothing like eating (and drinking) the pain away, the Cubs rank third overall in concession sales, pulling in $30 million from all the fans who show up. And boy, do they show up. Try fourth in the league for gate receipts ($128 million), because everyone likes a train wreck. That’s probably not fair to the Cubs. Or their fans. Or their players, who are collectively being paid $107.6 million to try and end the longest-running drought in American sports. Which they won’t do. Again. At least your team is worth more than the White Sox. .