If I'm going to be completely honest, given the Cubs' history (I know it doesn't matter for this year), I'm not sure I understand why Cards fans view this as a major rivalry. Honestly, aside from the 3 playoff appearances over the last 10 years, it's not like we always posed a huge threat to them in the division. I get why WE consider the Cards a rival, but if another team had the lack of success that the Cubs have over the years, I wouldn't care enough about them to consider them a hated rival. I'm sure I'm in the minority here. But what real reason does this dude have for his hatred of the Cubs? Maybe I only consider rivalries meaningful when both team actually have a proven track record of success. And frankly, that is pretty new to this organization.