Basically what we are looking at a is a history of the cubs spending big for the flavor of the month, based on one or two amazing years Lee, Aram, Soriano, Z, Bradley, etc. All fit this bill. None of these guys were the marquis player at their position either but rather the splashy move to make. None of these guys have improved with the cubs either. The cubs sign guys for big contracts and they become complacent and or lose their new found skill level. The Yankees sign huge contracts but get the most our of their players. Four reasons why, 1) The cubs never go after that guy who has proven he can put a team on his back in general because the yankees and redsox always overpay for that guy. We are always stuck with that guy who was that guy for a bad team or did it for a year but never the guy who is a pure stud. 2) the cubs always look for the one move solution because they are and have been too budget conscious despite egregious unwarranted spending. its a contradiction of philosophy spend big to get the man of the moment, and ignore other holes that are often huge, assuming that the new guy will carry the team. When the redsox sign a guy there are 8 other guys in the line up that are top players at their position. When the cubs do its just the new guy and a couple of real solid players, and a couple mediocre guys, but not the guys that can make up for one or the other top tier players missing half a season. Thus we are always one player away. 3) We havent drafted nor really developed any really good hitters so our chances of getting these guys are highly dependent upon free agency, which as I have pointed out we are not the best at. 4) finally, there is entirely too much organizational promotion within the cubs, Wilkens the exception to the rule. In general our scouts have been our scouts for a long time, Hendry & Oneri Flieta have been here for a long time. When your organization has a poor philosophy and that is continually stressed upon all new employees due to the seniority of the management personal you will have little change. Sure we spend more, but with little effect or repercussions. And yeah we get new managers but they are similarly f-ed because they are so dependent upon the scouts and the gm poor drafting etc. hopefully rickets sees some of these problems and addresses them. But like all other owners he will try to avoid rebuilding on these levels with band aids because of the economic effects of the cubs not contending.