I'm not claiming they don't spend. I just think that the situation today often clouds fans' perceptions about how it's been in the past. They dwarf the competition today much more so than in the past. I'm not so sure the Cubs should spend as much as Boston. A) Boston is the only team in all of New England. It's a huge fish in a gigantic pond, the only fish in fact. The Cubs share a city with another team, and are surrounded by rivals in neighboring states. B) Northeast money blows Chicago money out of the water. There is just a much greater pool of cash to play with there. When you look at the money available to the Cubs market, I believe their rightful place is about 4th-7th on the list of teams that "should" spend big money. NYY, NYM and BOS all have greater resources to play with. LAA, LAD and SFG can and should all compete with the Cubs for the next spot. Valid points but I still don't why the Red Sox payroll should be close to 50% more than the Cubs. Note: I am assuming the Red Sox are around $135M and the Cubs are around $90M. I can't believe the Red Sox squeeze more direct ballpark-related related revenues out of Fenway than the Cubs get for attendance, parking, signage, roof top access, etc. Also, with a national fan base, the Cubs memorabila sales revenue has to be close to the Red Sox. Now, maybe one of you kids in Fantasy Land (i.e., college) with a lot of time on your hands can figure out now much more televison revenue the Red Sox get than the Cubs and how much higher the Red Sox Franchise is valued - I bet it's not 50% higher than the Cubs. The Red Sox opening day payroll was 120.1 million and the Cubs was 94.5 million. And the Red Sox have to keep up with the Yankees. The Yanks openining day was 194.6 million. So the Yanks spend close to 75 million more and yet they trail the Red Sox in the division. So there shouldn't be such a huge discrepancy between the Cubs record versus the Red Sox record considering the difference in payroll is around 25 million. Especially considering the national league is the weaker of the leagues. Edit to add: payoll numbers came from Cot's